Lens 3 : Photography.

People, look at this! :)

     What is it about photography that makes it such a powerful medium? Clearly the technological innovation of capturing images has inspired and found numerous commercial applications since it's invention.

     When a viewer takes in a photograph they don't just see the factual recording of a subject, they bring to it an interpretation based on their experiences and desires. A photograph can represent numerous things including an icon, an idea, a memory, an emotion, a fear, or an aspiration. 

     A photograph offers each viewer a unique experience. Each person bringing a piece of themselves, a result of their unique journey through life, to each image they view. In this regard a photograph has a life of its own with the camera and photographer being a conduit to the energy of those viewing it.

     The power of photography is universal, the power of creation by the photographer; the power of interpretation and meaning by the viewer. The power of photography and its global influence would not exist with out either of these components. It is for this reason photography continues to be respected and feared.